Each year, at the end of the festival - I create a slideshow of the festival as.I saw it. For those that missed this slideshow - here is a cut down version...
Sharpening the Saw - its a phrase termed by Stephen Covey in his famed book The 7 Habits of Highly Successful People. Its a book I am revisiting at the moment quite a bit - of the 7 habits this is habit No. 7 and an issue I think many people forget in their work life, particularly photographers. It's easier to quote Mr. Covey than to explain myself:
Sharpen the Saw means preserving and enhancing the greatest asset you have--you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual. Here are some examples of activities:
As photographers we often discuss renewing our equipment - the latest cameras, the latest lights and laptop but what about renewing ourselves? I've been working a lot on the Physical at the moment with lots of running and exercise (it is this that reacquainted me with the book as a friend reccomended running to books rather than music). The second and forth aspects above are really not why I'm writing this but the third point very much is.
This year has been a year of investment for me - three new cameras to ensure I always have the right equipment available as I work and complete set of more powerful and flexible lights for the studio but none of this matters if I don't work on the third part Sharpening the Saw - improving myself and what I can do. How?
I think its something we all should do. All we need is a little motivation.
I spent 11 days at the end of May in the South of France having been assigned to cover the Annual Cannes Film Festival. 2017 was the 70th festival and a wide range of stars attended. As usual I supplied both Monochrome and Colour images to the News Agency I work with Here is a slideshow of my favourite monochrome photos.
Well, I say they are my favourites, I have already changed the selection about 5 times. it will probably change a few more yet!
When you get a client quote like this you know you have delivered!
Thanks so much and we’ll see you at the next event if not before!
It's all very well continuing to cover events in front of you in the same way, producing consistent results, giving the client exactly what they have seen from your (website / book / portfolio) but photography is a creative industry and sometimes we need to push ourselves to try something different.
It was in this mode that I discussed a brief for covering with the UK Cinema Association a few weeks back on how I could cover their conference. We went through the normal shots; presenters, sponsors, atmosphere. Then I offered something a little different (outside my comfort zone) that additionally, without impacting on the main brief, I could create something different for their website / social media pages.
The plan was to add my GoPro to the coverage to create some moving content. Here are the results:
1. The delegates enter the hall:
2. Mark Kermode makes the keynote speech.
Whilst a bit of fun, they do add "something different" to the standard conference photo pack and I am sure are perfect for helping with social media engagement.
So remember - photography is a CREATIVE industry. Users of photography for their business should always always be considering why they use photography and what they can do to increase its impact / engagement with their customers. Photographers - we should be creative in what we produce, we should be not just "moving with the times" , we should be "pushing the times" along, pushing the boundaries.
« Older Posts
© Julie Edwards Photography