Creative

March 09, 2017  •  Leave a Comment

It's all very well continuing to cover events in front of you in the same way, producing consistent results, giving the client exactly what they have seen from your (website / book / portfolio) but photography is a creative industry and sometimes we need to push ourselves to try something different. 

It was in this mode that I discussed a brief for covering with the UK Cinema Association a few weeks back on how I could cover their conference. We went through the normal shots; presenters, sponsors, atmosphere. Then I offered something a little different (outside my comfort zone) that additionally, without impacting on the main brief, I could create something different for their website / social media pages. 

The plan was to add my GoPro to the coverage to create some moving content. Here are the results:

1. The delegates enter the hall:

They EnterThe delegates arrive UK Cinema Association Conference on 28/02/2017 at BFI IMAX

2. Mark Kermode makes the keynote speech. 

Mark Kermode KeynoteUK Cinema Association Conference on 28/02/2017 at BFI IMAX Keynote

 

Whilst a bit of fun, they do add "something different" to the standard conference photo pack and I am sure are perfect for helping with social media engagement. 

 

So remember - photography is a CREATIVE industry.  Users of photography for their business should always always be considering why they use photography and what they can do to increase its impact / engagement with their customers. Photographers - we should be creative in what we produce, we should be not just "moving with the times" , we should be "pushing the times" along, pushing the boundaries.


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