It's all very well continuing to cover events in front of you in the same way, producing consistent results, giving the client exactly what they have seen from your (website / book / portfolio) but photography is a creative industry and sometimes we need to push ourselves to try something different. 

It was in this mode that I discussed a brief for covering with the UK Cinema Association a few weeks back on how I could cover their conference. We went through the normal shots; presenters, sponsors, atmosphere. Then I offered something a little different (outside my comfort zone) that additionally, without impacting on the main brief, I could create something different for their website / social media pages. 

The plan was to add my GoPro to the coverage to create some moving content. Here are the results:

1. The delegates enter the hall:

They EnterThe delegates arrive UK Cinema Association Conference on 28/02/2017 at BFI IMAX

2. Mark Kermode makes the keynote speech. 

Mark Kermode KeynoteUK Cinema Association Conference on 28/02/2017 at BFI IMAX Keynote

Whilst a bit of fun, they do add "something different" to the standard conference photo pack and I am sure are perfect for helping with social media engagement. 

So remember - photography is a CREATIVE industry.  Users of photography for their business should always always be considering why they use photography and what they can do to increase its impact / engagement with their customers. Photographers - we should be creative in what we produce, we should be not just "moving with the times" , we should be "pushing the times" along, pushing the boundaries.